I've spent some time using the new Google Analytics service, but so far I've seen more potential than actual value. Of course, like any self-configured solution, the critical success factor is getting it set up correctly. So far, in spite of time spent asking questions in the GA forums, I've not managed to get GA to track conversions & PPC campaigns. If Google doesn't make this easier soon, some bright folks will fill the gap with platform-specific solution. For example, if someone figures how to make GA work in Yahoo Stores, they'll find an eager audience for their services.
The value of analytics is huge in making good marketing decisions. If you need to pay extra to have your web analytics solution set up the right way, I'd strongly recommend doing so.
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