Home furnishings manufacturers, take note. I won't presume to speak for everyone, but I'm pretty sure this will sound familiar to online furniture retailers everywhere:
All the data provided by a manufacturer (who shall remain nameless) for a dining room set to retail for $1,500:
"Asian Hardwoods with Oak Veneers. Deep Nutbrown Finish. 44 x 68 x 88"
Um, OK. Does is have a leaf? (yes, but you have to take a magnifying glass to the picture to learn that). What fabric is used in the chair upholstery? Any features we should know about? Does it reflect any particular style? This is not rocket science, nor do retailers need fancy words; just some basic information. Online, it's the words and pictures that sell the product.
Want to stand apart from other manufacturers? Make it easier for e-retailers to present and sell your products. We know a thing or two about helping home furnishings manufacturers create an effective ecommerce strategy based on real-world experience, not theory.
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