Integrated marketing is a fancy way of saying that all your sales channels work in concert, allowing your customers to buy easily wherever they feel most comfortable.
Many retail chains with commissioned salespeople are so afraid of offending them that they throw away business rather than figure out a way to manage the perception that "the website takes money out of my pocket". This results in salespeople who warn customers away from the ecommerce store.
These retailers should be far more afraid of competitors who will take business from them by making it easy for customers to shop where and when they like. Here is an example of this flawed approach at retailer Jos. A Bank.
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