I am loving the newly-introduced Google Ad Scheduling feature. In typical Google fashion, it was easy to set up and I had one of our clients up and running in about 15 minutes.
What is it? Dayparting means bidding different amounts at different times for paid search ads. If you know what days and times the most sales happen on your website, you can move your spending around to ensure your ad is front and center when most customers are searching, and conserve your funds at other times.
This is a feature previously available mostly through high-end SEM firms with the resources to develop a custom application through the Google API. Now even small advertisers can do it. It'll be interesting to see how popular Ad Scheduling becomes, and how it will change the PPC dynamic over the next 6 months.
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