Here are a few things to keep in mind the next time you get a call from someone who says they will get your website to the top of the search engines for only $52 a month.
If it sounds too good to be true, it almost certainly is
Getting your website to appear near the top of searches for terms that actually matter to your business is generally a time-consuming process. Of course, I could wave my magic marketing wand and get your site ranked #1 in Google for "Iberian Bamboo Dining Table Set From China", but will it do your business any good? No.
If the approach is high-pressure, and you hear lots of other telemarketers pitching in the background, run away.
SEO is too important to make a snap decision based on pressure tactics from some poor slob reading a script from a bullpen in some office basement in Florida.
If they try to buffalo you by throwing around jargon like "paid inclusion" and "metatags", get them to send you something that describes their offering in detail.
If the description they send is as filled with vague description as their phone pitch, don't do business with them. These kind of outfits prey on the insecurities of small to medium size business owners with their aggressive telemarketing approach. They may not do damage to your business, but it's unlikely they're going to help it much, because most of them focus on discredited approaches or on "selling" you things you can get yourself for free or at a lower cost.
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