Transfer of Enthusiasm

It's been said that successful selling requires the transfer of enthusiasm. Genuine enthusiasm is infectious, like laughter. Make me enthusiastic about your product and chances are I'll want to buy it from you.

Mainly you do this with your copy. After I'm pretty well convinced that this is the product for me, what's the final bit of persuasion you're dangling in front of me?

Add to Cart
Add to Shopping Cart
Put in Shopping Bag

Woo-hoo, I'm jazzed! Uh, not really.

Maybe you should try something else to see if it has an impact. I tried unconventional "add to cart" language for a client recently and it's working very well indeed. Today Nick Usborne is recommending the same idea in his Marketing Profs column The 'Tail' of the Headline: Rethinking the Call to Action.