Growth of video over the web is exploding, and you should pay attention. I can see your eyes glazing over from here, but wait! The reason video is booming on the web is because it's now cheap and easy to do. That wasn't true 2 years ago.
Do you need to stand out from a crowd of look-alike competitors? Are you working with an ad budget that doesn't allow for splashy brand advertising in People Magazine? Then get creative and make use of your customers' fast connections to the web and thirst for more information.
How would you make compelling video of a sofa or dining room set? I can think of dozens of ways, but the main thing to remember is that you DON'T need Madison Avenue production values or professional actors. You just need a clear vision, some creativity, a digital camcorder and some tolerance for embarrassment.
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