You (personally) may be, but your company may not be even close to ready to blog. Here is a great summary of the uses of blogs as a corporate marketing device. Read and understand this before you decide you're going to jump into the world of corporate blogging. Thanks to ClickZ columnist Pete Blackshaw for this balanced, hype-free take on blogging.
Also take a look at Pete's recent column on corporate blogging on ClickZ, which is what got me thinking about this in the first place.
Tuesday, August 08, 2006
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