It's not actually a secret, but I'm amazed at how many retailers haven't gotten it yet.
Specialize.
The last thing any consumer needs is yet another full-line furniture website with 10,000 items. The last thing any prudent businessperson needs is the burden of trying to build a full-line furniture brand online without an 8-figure budget.
Do your due diligence, stake out your territory and then own it. Customers will respond.
If you're not sure where to start, give us a call. We can help.
Tuesday, November 14, 2006
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