Big news in SEO circles over the past week or so has been Google's launch of personalized search. For users who elect to sign into their Google account before they conduct a search, Google will provide personalized results.
SEO firms are wringing their hands because it is now officially impossible to make the claim that a client is "#1 on Google". Of course, the majority of those claims have always been distortions at best, and outright lies at worst. Now, however, it's literally impossible to say that any given site will appear for all users, because more and more users will in fact see something unique to themselves.
What to do? Two things. First, continue to provide excellent, useful content to your customers. Second, get serious about participating in the emerging world of "social media" through blogs, social networks and social search (take a look at chacha.com for example). Relevance in organic search will increasingly fall to those who make the effort to participate in the social internet.
Subscribe to:
Post Comments (Atom)
1 comment:
So right, Mitch. consumer generated media is exploding. Nearly half of all Internet users publishing their thoughts and personal content on the Internet (Nielsen). 44% of internet users are content creators according to Pew. 63 million people maintaining blogs, as well as interacting with photo-sharing sites, podcasts and more (AOL Falco). 39% of the top 100 results are consumer generated media such as blogs. Elixir
-arnaud
http://www.searchistheos.com
Post a Comment