By the end of February, Google plans to change the way that it scores ad quality while making that scoring easier for advertisers to understand and react to. Google is adding a new quality score column to the advertiser's AdWords account interface to make it easier to prepare for the update. Advertisers will be allowed to activate the new column on their accounts this week so they can begin making plans for the new algorithm.
If some of your ads have been deactivated by Google previously, this update may re-activate those ads. Of course, if you responded to deactivation by raising your maximum bid level, this won't affect you.
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