Friday, May 11, 2007

Google Analytics--New and Improved!

Wow. I hate to seem like such a slavish admirer of Google, but they just do great work. Google Analytics has just been given a major redesign/upgrade, and it is smoking! Much easier to read and interpret, it is even more focused on the needs of marketers and business owners. Is it as powerful as Omniture or HBX? No, but it's far easier for the average person to get actionable data from than either of those applications. Did I mention it's free?

If you've been wasting time pulling data out of the old version of GA to present it to a business owner or client in more "user-friendly" form, stop. Remind them how to sign into their GA account and have them take the tour, and then let them use it themselves. It's so intuitive and non-threatening, anybody can use it. Use that time you now spend moving numbers around in Excel to make some more money.

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